Boolean Operators are three words (AND, OR, NOT) that combine keywords into search strings. AND will narrow a search, OR will broaden a search, and NOT will narrow a search by excluding a keyword.
Examples:
Petco AND marketing
"Petco Animal Supplies" OR PETCO
Petco NOT PetSmart
When developing a search strategy avoid using whole sentences. Instead break down your topic into keywords and use Boolean Operators.
Correct: Petco AND marketing
Incorrect: "I need to find resources about a successful Petco marketing plan."
Quotation Marks can be used to search for exact phrases. You do not have to put quotation marks around one word.
Correct: "Petco Animal Supplies"
Incorrect: "Petco"